Unlock Key Insights with Diwali 2024 eCommerce Trends Report

Discover how mobile traffic, site speed, and international growth are shaping the festive shopping season.

• Rising Mobile Traffic: 72% of Diwali shoppers are using mobile devices, with a significant increase in rural India.

• Early Surge in Traffic: Peak traffic started well before Diwali, indicating the power of early sales promotions.

• Global Reach for Indian Brands: Indian D2C brands are witnessing a surge in international traffic, especially from Europe and the UK.

• Traffic Surge from Bots: Increased bot activity highlights the importance of securing your website during peak shopping times.

• Best-Selling Categories: Electronics and Fashion see the highest demand as consumers focus on home renovations and gifting.

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